Lo-Fi Wine Girl
Weekly observations on wine, culture, and the stories behind every glass.
Beyond the Glass
Beyond The Glass
Wineries aren’t keeping up with the advertising demands of today’s consumers – and it’s showing in their bottom line.
Wineries are falling behind modern marketing expectations, and the impact is showing up in flat foot traffic, sluggish DTC sales and shrinking brand relevance. While global digital ad spending
May 24, 2026
Wine Recommendation
Wine Recommendation
2024 Pinot Grrr-is, Murrumbateman Winery, NSW
A boutique Aussie Pinot Gris Rosé that drinks like a Moscato in disguise — peachy, pretty, and unexpectedly sweet. The Details Producer: Murrumbateman Winery Region: Murrambateman, NSW Vintage: 2024 Grape: Pinot Gris Price: ~$30 In the Glass Pale
February 8, 2026
Industry News
Industry News
Natural Wine Sales in Australia: Market Overview
Natural wine has gained visibility within the Australian wine landscape over the past decade, particularly in urban hospitality and independent retail. However, quantifying natural wine sales in Australia remains
February 8, 2026
Winery Visits
Winery Visits
An Afternoon at Skimstone Wines: Italy Meets France in Apple Tree Flat
A relaxed cellar door just outside Mudgee, where rocky soils and old riverbeds shape wines with surprising personality. Arrival Just 15 minutes from Mudgee, Skimstone Wines sits in Apple
February 8, 2026